Audience
Understand the different groups of people that are usign our service. We categorize them into groups to better understand needs, preferences, and behaviors.
Audience Map
Empathy Maps
An empathy map is a visual representation of the customer's perspective and can be used to capture the customer's thoughts, feelings, and behaviors. It can help us gain a deeper understanding of their needs and wants.
User Personas
Fictional characters that serve as archetypes to represent target audiences. They are used to understand the needs, goals, and motivations of customers. They consider factors such as demographics, behavior patterns, and pain points.
Customer Journey
(as is)
Mapping the complete experience that a customer has with a company, from initial awareness of the service, through their interactions with it, and beyond. We aim to create a positive and seamless journey during each step of the way.
