Meet the Team
Founder
Service and Experience Designer
Cami!a Botrán
"There is almost always a better way to do things, and usually, a more enjoyable one too."
I trust in having a proactive way of looking at the world and focusing on possibilities, finding the yes, and turning ideas into solutions.
I’m fascinated by why people behave the way they do and how small changes can shape an experience, with a particular interest in behavioural science, psychology, nudging and choice architecture.
I’ve also spent several years researching play in adulthood and its role in creativity, connection and well-being.
"Good design should solve real problems, make things simpler and better, and whenever possible, bring a little more enjoyment and a smile to the people experiencing it- on both sides of the service."
Service Designer
Bárbara Surami
With over 10 years of international consulting experience, Bárbara specializes in strategic UX research, service design and customer experience. She is passionate about understanding people, uncovering opportunities and translating insights into products, services and strategies that create meaningful value for both users and businesses.
Lisa Pérez
Experience Designer
With a rich background in CX/UX, innovation, and strategy, Lisa excels in implementing user-centered methodologies. Her experience includes deep research and usability studies to enhance customer journeys. Recognized with an honorable mention at the Bienal Iberoamericana de Diseño in Madrid 2020, she brings a wealth of creativity and experience to our team.
Digital Tools Developer
Sebastián Huertas
Full-Stack Developer and AI Engineer with over three years of experience building production-grade backend systems, AI agent architectures, and multi-tenant SaaS platforms. His work spans REST API design, cloud infrastructure on AWS, and RAG pipelines deployed in real products with real users. Known for owning problems end-to-end and thinking in systems before writing a line of code, Sebastian brings both technical depth and a practical mindset to every project he touches.
Process Optimization Engineer
Giovanni Roverssi
Gio brings over a decade of experience in process control systems and management models across diverse sectors. His expertise centers on creating and implementing standardized processes, ensuring company-wide alignment and goal orientation. He leads projects with a keen eye for detail and a commitment to delivering a seamless implementation and measurable success.
Strategic Designer
Eva Magaña
Eva has broad experience shaping brands and services across retail, social, and corporate sectors. She specializes in turning ideas into business strategies, designing brand narratives. With a strong background in creative direction, digital strategy, and brand management, Eva helps organizations connect deeply with their audiences and grow with purpose.
Architect & Space Designer
Daniela Liscutín
Concept development, architectural design, 3D modeling, and project presentation. At Cinco, Daniela excels as an Interior Design Specialist, creating innovative and functional spaces. Daniela also serves as a university professor, sharing her expertise in architecture and design with the next generation of designers. Known for her creative vision and technical skills, Daniela is dedicated to transforming spaces to make them experiential.
Daniella Feterman
Culture Designer +Org. Psychologist
With nearly 10 years of expertise in Human Resources, Daniella excels in talent management and employee development. Her innovative and creative approach, combined with her experience as a therapist, distinguishes her in the field. This unique blend allows her to deliver impactful HR solutions while fostering a supportive, non-judgmental environment for clients.
Alejo Roco
Brand & Graphic Design Director
With a strong background in art direction, animation, brand design, and digital media and a sharp eye for creativity and strategy, Alejo brings leadership and innovation to every project, ensuring designs are both conceptually strong and visually impactful. His expertise spans graphic design, web, video, illustration, and social media marketing, making him a key force in crafting compelling brand experiences.
Project Manager & Process Specialist
Alejandra Villavicencio
Over 5 years of experience in Project Management, Alejandra specializes in optimizing workflows, driving operational efficiency, and leading cross-functional initiatives. Her background in Process Improvement and Lean Six Sigma enables her to identify improvement opportunities, streamline processes, and deliver solutions while effectively managing stakeholders and change.
We want to create a
smoother world
with more
enjoyable
and effective services.
Most businesses fix isolated problems.
We design the entire system behind your service—so everything flows, aligns, and makes sense.
Today's generations no longer just care about price and quality; so many more things are on the table; yet most of them are invisible to the majority people. Those who are able to see the real value of intangible things, and learn to use them in their favor, and for good... win. Rhythm, flow, energy, attitudes, behaviors, lighting, tone, temperature, noise, values, emotions...
"Not everything that can be counted, counts, and not everything that counts can be counted".