We want to create a
smoother world
with more enjoyable
and effective services.
​
We aim to turn mundane and ordinary daily doings, into experiences that make us smile. We want services to be as un-boring and frictionless as possible for everyone.
This by designing non-invasive solutions, improvements, and adjustments to services that translate into actionable, and tangible change.
Today's generations no longer just care about price and quality; so many more things are on the table; yet most of them are invisible to the majority people. Those who are able to see the real value of intangible things, and learn to use them in their favor, and for good... win. Rhythm, flow, energy, attitudes, behaviors, lighting, tone, temperature, noise, values, emotions...
​
As the great Albert Einstein said,
​
"Not everything that can be counted, counts, and not everything that counts can be counted".
Meet the Team
Founder
Service and Experience Designer
Cami!a Botrán
"I'm a firm believer that one of the greatest forces
on earth is our natural human instinct to play...
to look for opportunities to enjoy ourselves, as small as they might be, to smile, and have fun."
With great interest in Behavioural Science/Economics, and the Psychology of Emotions, great part of her professional focus and approach to service design is about intangibles; delivering not only functional, but emotional value too.
Lisa Pérez
Service Designer
With a rich background in CX/UX, innovation, and strategy, Lisa excels in implementing user-centered methodologies. Her experience includes deep research and usability studies to enhance customer journeys. Recognized with an honorable mention at the Bienal Iberoamericana de Diseño in Madrid 2020, she brings a wealth of creativity and experience to our team.
Architect & Space Designer
Daniela Liscutín
Concept development, architectural design, 3D modeling, and project presentation. At Cinco, Daniela excels as an Interior Design Specialist, creating innovative and functional spaces. Daniela also serves as a university professor, sharing her expertise in architecture and design with the next generation of designers. Known for her creative vision and technical skills, Daniela is dedicated to transforming spaces to make them experiential.
Process Optimization Engineer
Giovanni Roverssi
Giovanni brings over a decade of experience in process control systems and management models across diverse sectors. His expertise centers on creating and implementing standardized processes, ensuring company-wide alignment and goal orientation. He leads projects with a keen eye for detail and a commitment to delivering a seamless implementation and measurable success.
Isabella Ferracci
Trend Analyst & Service Designer
A dedicated product and service designer with a strong background in UX/UI and Human-Centered Design. Transitioning from product design to service design, Isabella is passionate about improving lives and communities through innovative design. With a Master’s degree in Product and Service Design from Sapienza Università di Roma, she brings academic excellence and practical experience to our team.
Daniella Fetermann
Culture Designer +Org. Psychologist
With nearly 10 years of expertise in Human Resources, Daniella excels in talent management and employee development. Her innovative and creative approach, combined with her experience as a therapist, distinguishes her in the field. This unique blend allows her to deliver impactful HR solutions while fostering a supportive, non-judgmental environment for clients.
Alejo Roco
Graphic Design Director
A multidisciplinary designer with a strong background in art direction, animation, brand design, and digital media. With a sharp eye for creativity and strategy, Alejo brings leadership and innovation to every project, ensuring designs are both conceptually strong and visually impactful. His expertise spans graphic design, web, video, illustration, and social media marketing, making him a key force in crafting compelling brand experiences.
Signage and Wayfinding Designer
Tiffany Lima
Graphic Designer with a passion for graphic and artistic expression. With a keen eye for detail and a flair for the unconventional, Tiffany's work exudes an artsy and bold aesthetic, striking the perfect balance between creativity and functionality. Tiffany brings innovation and style to every project she touches.