ESSENCE
Current Value Proposition
What clearly communicates the unique benefits that the service offers to its target customer. It is the reason why a customer should choose this service over others.
Current Brand Definition
The mission and vision of the company, taking in mind the values, goals, and experience principles to define its direction.
Current Tone & Voice
How a brand speaks and connects with its audience. This includes the tone, personality, and messaging style used across all touchpoints to ensure consistency, authenticity, and alignment with the brand’s essence and values
Jobs to be Done
Identifying the core needs and goals customers aim to achieve when interacting with a service. It helps uncover functional, emotional, and social motivations, ensuring the service is designed to truly solve problems and add value
A combination of the territory the brand occupies in the user's mind, the role (as an archetype) it plays in society, and definition of its personality.
Current Brand Positioning
A combination of the territory the brand occupies in the user's mind, the role (as an archetype) it plays in society, and definition of its personality.
