Design
CONTEXT
Surroundings
Trend Report
To stay ahead of the curve and anticipate future customer needs, preferences and behaviors. This report allows us to create innovative and RELEVANT solutions and adaptations that meet the changing demands of the market.
Competition
Benchmark
Comparing the performance of your service to industry standards and best practices. It involves analyzing strengths and weaknesses to identify areas where your services excel and areas where it lags behind.
ESSENCE
A combination of the territory the brand occupies in the user's mind, the role (as an archetype) it plays in society, and definition of its personality.
Brand Positioning
A combination of the territory the brand occupies in the user's mind, the role (as an archetype) it plays in society, and definition of its personality.
Brand Personality
Experience Principles
Guidelines that act as a framework for how the service experience from your company must always feel. The principles are like pillars and must be present through all service areas.
Mood / Vibe
The "vibe" that the service projects to its customers. (The atmosphere, character, feel, attitude...) It helps create an emotional connection with customers. It should be consistent across all touchpoints and aligned with the company's brand and values.
Solutions and Experience Boosters
The recommended steps to be taken next. They help to bring the service design project to life and to ensure that the service is designed and delivered in a way that meets the needs and expectations of the target customers.
Solutions are practical, targeted, and designed to fix problems. They address inefficiencies, bottlenecks, or gaps to enhance the overall experience and functionality.
Experience Boosters go beyond problem-solving by adding delight, uniqueness, and engagement to the service. They create memorable moments that elevate the experience, making it more enjoyable, seamless, and impactful.